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Read past editions below.
Internal comms insights with tactical strategies and real-world examples. Delivered every Friday.


BTM #11: Why Vision Alone Doesn’t Create Alignment
You spent months refining the company vision. You unveiled it at All Hands. You shared the big themes—bold, clear, future-focused. But a...
6 days ago


BTM #10: What Target Got Wrong About Change
Change is hard. Silence makes it worse.
May 9


BTM #10: Four signs it’s time to launch an internal strategy campaign
Your strategy isn’t broken—your communication might be
May 2


BTM #9: The systems you build early shape the culture you get later
When people talk about startup culture, it’s usually in broad strokes: Values. Vibes. Office perks. But culture isn’t created by what you...
Apr 26


Beyond the Memo #8: "Can't AI just do this for me?"
I was recently asked this question by a leader after we discussed internal communications strategy: “Can't AI just do this for me?” It’s...
Apr 18


Beyond the Memo #6: How to Rebuild Trust After Layoffs
Last week, we broke down Jack Dorsey’s layoff email —the good, the bad, and the missed opportunities. But sending the email is just the...
Apr 11


Apr 4


Beyond the Memo #5: The new leader visibility plan - how to build trust from day one
Here's how to build trust (before it's too late).
Mar 28


Beyond the Memo #4: The power of feedback loops
This may be the most important part of an internal comms campaign.
Mar 21


Beyond the Memo #3: Getting organized before an announcement
Before you announce that big change... read this.
Mar 14


Beyond the Memo #2: Equipping managers to communicate with confidence
Want better internal comms? Empower managers.
Mar 7


Beyond the Memo #1: Why we're here
Here's what you can expect.
Mar 1
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