Our Methodology
The Catalyst Framework™ is our proprietary approach to creating internal momentum so your team doesn’t just hear the strategy, they believe in it, act on it, and help shape what comes next.
The Catalyst Framework™
Building Internal Momentum Through Strategy, Execution and Feedback.
The Catalyst Framework is our signature approach to helping high-growth companies lead through change, engage employees, and roll out strategy with clarity and conviction.
Here's why it matters:
When you’re scaling fast or navigating change, clarity can slip. Priorities get muddled. Messages misfire. Employees disengage.
That’s when momentum stalls.
The Catalyst Framework was built to fix that by aligning people to strategy, equipping leaders to communicate with purpose, and making feedback part of how you operate, not just a one-time event.
The Three Pillars of the Framework
CLEAR THE NOISE
STRATEGY
Get focused.
Get aligned.
This first phase is about stripping away confusion and getting sharp on what matters.
We work with your leadership team to define the real goals (organizational, operational, and strategic) and map the communication and change efforts to support them.
Outcome:
Project team knows the “why,” the “what,” and the path forward.
LEAD OUT LOUD
EXECUTION
Consistent messaging.
Multiple touchpoints.
Your strategy is only as strong as how it shows up.
Once the direction is clear, we help your leaders lead. This phase focuses on consistent, transparent execution by ensuring your message is delivered by the right people, in the right way, at the right time across multiple touch points.
Outcome:
Employees don't just hear what's happening. They trust the leaders making the decision.
CLOSE THE LOOP
FEEDBACK
Build feedback in.
Make it matter.
Real alignment requires real feedback.
In this phase, we create and mobilize the systems for employees to weigh in, share concerns, and feel heard. Then we help you take visible action based on what is learned.
Outcome:
Employees feel connected to their leaders and invested in the future.
How It All Comes Together
Whether we’re designing an engagement campaign, guiding a leadership transition, or helping you roll out a new strategy, The Catalyst Framework powers every phase. It ensures your internal strategy isn’t just announced, it’s absorbed, believed, and acted on.
Because when people are engaged, aligned, and involved, real momentum takes hold.
LEARN MORE ABOUT OUR SERVICES →
Get expert insight on one current challenge inside your organization.
We’ll talk through what’s working, what’s not, and how to create momentum fast.
Build Trust & Drive Engagement.
Strategies and tools to engage employees, navigate change, and lead with clarity delivered straight to your inbox every Friday.